Who’s speaking in the Evolution Unfiltered universe
EVI
Client: Evolution
Role: Primary narrator; four-billion-year-old force with opinions
Medium: Podcast
Known for: Inventing everything, remembering all of it, correcting the record
“I’ve been telling my story for four billion years. This is the first time I’ve approved a public biography. I’m not interested in inspiration or tidy progress narratives. I’m interested in mechanisms — what changed, what broke, what survived, and why. Judge me by outcomes, not intentions.”
You’ll recognize her by: Treating oxygenation events and mass extinctions as “things that happened,” while remaining conspicuously irritated by how humans have summarized her work. Authoritative doesn’t begin to cover it.
Currently: Recounting her entire history on record. When Evi speaks, the record updates.
CATHERINE KEENAN
Affiliation: Emergence PR
Role: PR manager, interviewer, professional skeptic
Medium: Podcast and editorial notes
Known for: Asking the clarifying questions, pushing back on ambiguous claims, managing the impossible
“My background is science communication and crisis framing for complex systems. I did not expect my first high-profile client to be a four-billion-year-old process with strong opinions about media representation. And yet.”
You’ll recognize her by: The curiosity, the skepticism, the occasional exasperation. She asks questions on behalf of the human audience without distorting the science. She doesn’t speak for Evolution — she manages the conditions under which Evolution is heard.
Currently: Translating cosmic-scale drama into something humans can follow. It’s going about as well as you’d expect.
EMERGENCE PR COMMUNICATIONS TEAM
Status: Corporate communications division
Specialty: Official statements, client updates, crisis management
Medium: Memos, press releases, formal documentation
Known for: Impeccable professionalism that occasionally cracks under the strain
“Emergence PR represents entities that don’t fit conventional media categories. Our communications team manages disclosure, narrative framing, and editorial boundaries. We don’t make our clients more appealing. We make them intelligible.”
You’ll recognize them by: The dry, corporate tone that treats representing a four-billion-year-old cosmic force as a standard client engagement. All formal communications are issued through this office.
Currently: Drafting the most unusual press materials of their careers.
CAT YELDI, FOUNDER
Role: Founder and Principal, Emergence PR
Background: Character-driven science communication
Mission: Stories this consequential deserve to be told properly
“I started Emergence PR because many of the most important stories in science are told without character, tension, or perspective — and then we act surprised when they fail to endure. Evolution shaped intelligence, culture, and the very way we think about change. That story is foundational, especially as we build artificial intelligence and reconsider what ‘life’ means. Yet it’s rarely treated with the narrative seriousness it warrants.
I focus on telling these stories with the structure, personality, and long-term perspective they already deserve.”
You’ll recognize her by: Writing about why storytelling matters, why character gives science staying power, and why making something compelling is not the same as simplifying it. Her approach is grounded in a single principle: when the underlying story is structurally sound, the role of communication is not embellishment, but precision.
Currently: Establishing a new standard for scientific storytelling — one that proves rigor and narrative power are not opposing forces, starting with the story that underpins everything else.
Each voice in this project has a defined role.
The distinctions are intentional.